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Triyanto, T.; Nur Kholifah, Yogyakarta State University, Yogyakarta, Indonesia; Tita Rosalina, Politeknik Negeri Sambas, West Kalimantan, Indonesia; Ihwana As’ad, Universitas Muslim Indonesia, South Sulawesi, Indonesia; Widiya Avianti, Universitas Winaya Mukti, West Java, Indonesia; Muhammad Nurtanto, Universitas Negeri Jakarta, Jakarta, Indonesia; Rossi Evita, Politeknik Negeri Sambas, West Kalimantan, Indonesia; Mustofa Abi Hamid, Universitas Sultan Ageng Tirtayasa, Banten, Indonesia ; Ayu Intan Sari, Universitas Sebelas Maret, Central Java, Indonesia; Farid Mutohhari, Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia

Abstract

Dissatisfaction among consumers due to limitations in batik product marketing within MSMEs has been identified as a critical issue. To address this, an innovative approach to batik shopping was developed through the Augmented Reality (AR-SaBa) mobile application. Concerns related to product quality, brand image, and trust—particularly when products fail to meet consumer expectations—were targeted. The objective of the study was the design of an Augmented Reality application utilizing marker detection via Unity 3D on the Android platform. This application was designed to enhance online product listings, enabling consumers to explore batik products in greater detail prior to purchase. Consumers are provided with the ability to view batik garments on a 3D model tailored to selected motifs and designs. The effectiveness of this solution was demonstrated, with the application performing successfully across various mobile devices. Validation of the AR-SaBa application, conducted by 18 evaluators including AR developers, fashion lecturers, batik MSME owners, and loyal consumers, revealed performance ratings ranging from 4.00 to 4.61 across criteria such as performance, usefulness, learnability, accuracy, suitability, engagement, novelty, relevance, feedback, and flexibility and control. An overall acceptance rating of 88.22% was achieved, placing the AR-SaBa application in the high-acceptance category.

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